About Bot or Person

An independent take on AI support bots, for teams who just want clean escalation and a predictable bill.

By Ivar Berg · Updated May 2026 · How we rank

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Bot or Person is an independent review site covering AI customer-support bots — Intercom Fin, Zendesk AI, Freshchat, Help Scout, Tidio, Crisp and others. It answers one question without vendor spin: which bot actually gets your customer to a real person — and what does it really cost?

Who writes this

It is run by Ivar Berg, a business systems architect who helps founders systematize operations with process documentation, custom software, and AI agents. He has led teams from startup through 100+-employee companies, so he judges these tools the way an operator does — by whether they hold up in production and what the invoice really says. More at ivarberg.com and LinkedIn.

We are not affiliated with any tool we cover. See our methodology and disclosure.